The most popular Halloween candy is Reese’s peanut butter cups. Secondly, it is M&M’s. But why is Reese’s the most popular? Why not jolly ranchers or sour candy or even gummies? The reason why they are so popular is because of the chocolate to peanut butter ratio. I mean come on who doesn’t like a good Reese’s? Another reason why they are so popular is because you can do a lot of things with them like you can freeze them or make them into ice cream or turn them into smore’s. But it’s also due to Reese’s advertising. Like for Halloween they make them into pumpkins, and for Christmas they make them Christmas trees, and for many of the other holidays they make them into a lot of fun shapes and sizes. But they also have fun and interesting ads. Like when the guy speaks, he makes jokes and they are not showing the guy talking, they are just showing you pictures of Reese’s. These are just a few examples of why Reese’s are still at number one. What’s your favorite Halloween candy? What’s your least favorite?