Fast Fashion


Julia Esparza

A student poses for a quick fashion photo.

Kemi Omoniyi, Staff Reporter

Pacsun, Brandy Melville, and Forever 21 are all stores teens frequently visit. While, they are known for having clothes with the latest style and keeping up with fashion trends, there is a darker underside to the business. All these companies fall into the category, Fast Fashion. Fast fashion is all around us, and most global and chain stores take part of fast fashion. It’s a business model that uses cheap materials and labor to produce cheap, trendy clothes at a fast pace and that samples ideas from fashion shows and celebrity culture. You may be wondering why fast fashion is so bad, and why do I keep hearing about it. Fashion brands to make a profit reduce costs by cutting environmental corners. Companies often outsource production to countries where environmental regulation is lax. Instead of producing clothes ethically, companies use cheap, toxic textile dyes and thousands of gallons of water. These toxic chemicals and water usually end up in landfills or pollute local streams, hurting both the locals and the ecosystem. Along with the negative environmental impacts workers at these factories are severely overworked and underpaid. Garment workers on average make about 33 cents an hour. Conditions are hazardous and many employees develop diseases due to the long-term exposure to toxic chemicals. While all this news is shocking, there is something we can do. You can choose to shop at ethical/ environmentally friendly fashion brands. Some of my favorites is Pact because their clothes are organic, fair trade, and eco-friendly, and Levi’s. If these stores are out your price range, you can always thrift clothes at stores like Goodwill, Savers, and local thrift stores. Every item counts and it’s a process, so don’t get discouraged. Let’s work together to save our earth.